Award Honors Excellence in Communication
October 5, 2012 - Burnsville, MN - At the recent Assembly of Better Business Bureaus held September 30 – October 3 in Washington D.C., the Better Business Bureau of Minnesota and North Dakota (BBB) won the Marshall A. Mott Award, which recognizes outstanding overall communications by a local BBB in areas such as internal and external communications, as well as advertising and marketing campaigns. This follows wins in this category in 2008 and 2010. The BBB presented with this award may not compete for it again the following year.
“In the midst of our Centennial Celebration it’s particularly heartening to win this award,” said Dana Badgerow, president and CEO of the BBB of Minnesota and North Dakota. “The other BBBs competing for the Mott Award are also dedicated, eminently capable and highly accomplished. Being named winner of this award again is both an honor and deeply humbling.”
In addition to being named the winner of the Mott Award – the highest honor for a local Better Business Bureau – at the recent Assembly meetings, the BBB of Minnesota and North Dakota also won the Outstanding BBB Award for Advertising Review. Ad review is a core service of the BBB, wherein advertising in Minnesota and North Dakota is monitored closely for adherence to the BBB Code of Advertising. Advertisements that seem questionable or “too good to be true” are challenged, with a request to either substantiate or alter the advertising.
The Better Business Bureau was founded in the Twin Cities in 1912. It was started by ethical business owners frustrated by having to compete with companies that were using misleading advertising to attract customers. These business owners banded together to form a “Vigilance Committee,” which challenged these unethical companies and made their findings public. In 1916, the Better Business Bureau name was formally adopted and there are now 115 BBBs throughout the United States and Canada.