BBB Urges Consumers to Support Small Business Saturday

11/16/2011

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Saint Paul, Minnesota – November 8, 2011 –  In honor of Small Business Saturday, a day designed to draw attention to small businesses on the busiest shopping weekend of the year, the Better Business Bureau of Minnesota and North Dakota (BBB) is helping spread awareness of this event by urging consumers to support small businesses in their area. 

As a joining member, the BBB is teaming up with American Express OPEN to spread the word on why small businesses are so important to healthy communities. For the second year in a row, American Express OPEN has declared November 26th, the Saturday after Thanksgiving, to be Small Business Saturday. Sandwiched between Black Friday and Cyber Monday, Small Business Saturday is a perfect way to support the small businesses that you love.

"It's great to have a day dedicated to the success of local businesses and it's even better to think this effort could help lead to the continued prosperity of small businesses in the years to come," said Dana Badgerow, President and CEO of the BBB. "We'd like to encourage consumers to participate by supporting locally-owned businesses in their communities."

As part of Small Business Saturday, American Express is giving a $25 statement credit to American Express card members who spend $25 or more on Small Business Saturday at a qualifying small brick-and-mortar, independent merchant that accepts American Express cards. You must register to receive the credit, and terms and conditions apply. Registration is available at www.facebook.com/smallbusinesssaturday.

Free marketing tools to help small business owners promote their businesses are also available at www.facebook.com/smallbusinesssaturday.

Visit smallbusinesssaturday.com for more information on Small Business Saturday, and visit www.bbb.org for more consumer information you can trust.

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